Data & Review Transparency
HOW DRIVERREVIEWS MAKES MONEY
DriverReviews generates revenue through three primary channels, each operating under defined boundaries. Understanding these helps you read our content within its full context.
- Referral partnerships: When you click through to a tyre retailer from a DriverReviews page, we may receive a referral fee if you complete a purchase. This commercial arrangement covers a range of retail partners across the market. The fee we receive does not vary based on how highly consumers rate a tyre. A tyre that scores well in our reviews ranks on that basis alone, regardless of whether its retailers participate in our referral programme.
- Display advertising: We may carry advertising from tyre brands, automotive retailers, and related services. Advertisers purchase placement through standard ad formats. No advertiser receives editorial coverage, improved review positioning, or content amendments as part of an advertising arrangement.
- Data insights: We may provide anonymised tyre performance and consumer sentiment data to partners. This data derives from our verified review pool and carries no personally identifiable information. Individual reviewer data is never sold or shared with third parties.
OUR PARTNER MODEL
DriverReviews works with commercial partners across the tyre and automotive industry. Every partnership agreement operates under the same framework, with no exceptions made for spend level or brand size.
Partners receive:
- Referral traffic from relevant product and review pages.
- Access to market insight data (where contracted).
- Advertising opportunities across the DriverReviews platform.
Partners do not receive:
- Influence over review scores, rankings, or rating methodology.
- Access to editorial content ahead of publication.
- The ability to request amendments to published reviews.
- Priority placement in recommendation content on basis of commercial spend.
EDITORIAL AND COMMERCIAL: HOW WE KEEP THEM SEPARATE
Review scores and rankings are determined entirely by driver data moderated under our published content policy. No member of the commercial team holds input into the ranking, i.e. the star rating, of tyres in our review syndication platform, or how review content is moderated. Our AFNOR accreditation (NF522 & NF ISO 20488) independently audits this process and certifies that our collection, moderation, and publication standards meet internationally recognised benchmarks.
Where reviews are incentivised, they carry a clear label. This could be feedback by drivers who were rewarded or entered a prize draw for leaving their review. These reviews are subject to our standard content guidelines and moderation policy, and they undergo the same moderation process to ensure transparency.
DriverReviews generates revenue through referral fees and advertising. Those arrangements fund the platform and allow us to maintain the review database and editorial content. Those arrangements do not influence scores, rankings, or moderation outcomes. A brand that spends on advertising holds the same position in review rankings as a brand that does not.
- Our commercial decisions have no impact on consumer ratings.
- Our editorial team operates independently of the commercial team.
- AFNOR has visibility into both the commercial and editorial side of the business.
QUESTIONS ABOUT OUR PRACTICES
We welcome questions about how DriverReviews operates. If something on this page raises a question, or if you encounter content that you believe does not reflect these standards, please contact us directly. We commit to responding to transparency enquiries within five working days.