Conduct Charter
OUR VALUES
DriverReviews operates in accordance with certain key values, which we apply to all of our activities:
Authenticity. Every tyre review collected by DriverReviews and distributed by DriverReviews via our syndication platform is authenticated against a real tyre purchase…never any fake reviews.
Accuracy. Every tyre review within the DriverReviews syndication platform is verified for accuracy, including impacts of language translations.
Impartiality. The core mission of DriverReviews is to collect and communicate, via syndication, authenticated tyre reviews within an ecosystem of tyre retailers and manufacturers; in support of this mission, DriverReviews commits to complete impartiality regarding review content…verified and authenticated reviews will never be modified, hidden or removed from syndication unless a security or legal issue with the review is flagged. Our mission is to always provide relevant, fair and honest review content relating to tyres purchased by real consumers.
To maintain the quality, security and adherence to applicable rules of data privacy associated with review content, we may remove or redact tyre review comments that contain profanity, customer information, supplier details, pricing, discount codes, retailer names (see relevance rules below), contact details, etc., or in our view that do not provide valuable help or insight for the reader (e.g., a review that states “OK” or “fine” without anything more). Detailed rules for consumer tyre review content, the “Content Policy,” may be found at https://www.driverreviews.com/s/content-policy
We may on occasion block or remove certain consumer tyre review comments that do not conform to our Content Policy. While star ratings will always be included and communicated, we have the ability to not show a particular comment if deemed to be not relevant. The assessment of relevance will be set in accordance with the Content Policy, in particular at:
- a global level (i.e., relevant to all);
- a country level (i.e., relevant to readers in the same country as the review was authored); or
- a retailer level (i.e., relevant only to the users or a particular retailer website)
In addition, we acknowledge and confirm that no tyre retailer or manufacturer will be able to have tyre reviews amended or removed from the platform. All reviews, whether positive or negative, will stand if they adhere to the principles identified above.
Data Privacy and Commercial Sensitivity – DriverReviews understands the commercial sensitivity of the data it is processing in partnership with tyre retailers and manufacturers.
Accountability. DriverReviews understands the importance of demonstrating its adherence to the values of authenticity, accuracy, data privacy, impartiality and fair competition, and has established separation between DriverReviews activities in the tyre review domain and the commercial operations of DriverReviews’s parent company, Blackcircles.com Limited / Michelin Tyre PLC. Periodic independent audits will be performed, and results communicated, to substantiate the DriverReviews values noted above.
PROFESSIONAL CONDUCT AND NEUTRALITY
DriverReviews adheres to the guiding principle that it is our responsibility to the reader of tyre reviews to produce accurate, complete, fair and independent content. Our standard practice, therefore, is to gather information and reviews directly from tyre consumers and end-users. Once information and reviews and gathered, DriverReviews authenticates the content provided by linking it to an actual, verified tyre purchase.
HOW WE MAKE MONEY
DriverReviews strives to be the worldwide reference point for authenticated tyre reviews, helping tyre consumers make a more informed choice of tyres based upon performance and value for money criteria. DriverReviews provides tyre review collection services for entities that market and sell tyres to end-user consumers, and service fees are assessed.
In addition, DriverReviews compiles authenticated tyre reviews in a syndication platform whereby DriverReviews’s partners (tyre manufacturers, tyre retailers and other B2B actors) subscribe to, and access, this collection of tyre reviews for use in its business activities. An annual fee structure is applied to such arrangements and may be adjusted from time to time. DriverReviews will also be providing data insights consultancy to retailers and manufacturers within the rules and values stated above.
RELATIONSHIP TO BLACKCIRCLES
DriverReviews is a business activity of Blackcircles.com Limited. The commercial activities of Blackcircles.com remain separate from those activities of DriverReviews, and there are no editorial decisions applied to tyre review content being gathered and communicated by DriverReviews. No commercially sensitive data will be shared with or disclosed to any other DriverReviews partner or to the other business activities of Blackcircles.com Limited.
CONTINUOUS IMPROVEMENT
The Directors, Management and Staff are responsible for Quality Control through the Quality Management System seeking improvement by constant review, with suppliers and sub-contractors being encouraged to cooperate. The Company is committed to achieving customer satisfaction using quality procedures which will be operated to meet or exceed the requirements of ISO 20488.
Latest version date: 1st June 2021